NAWS is a Chinese fashion brand, founded in 2022.

Since its establishment, NAWS has adhered to the core concept of "

NOT ONLY AN OUTFIT.

" as the brand's DNA. By combining the diversity of women with the CLEANFIT aesthetic style, the brand aims to construct a self-expression of "pleasure in oneself" through clothing, advocating liberation from traditional social contexts to achieve clothing freedom.

In June 2024, NOTAWEAR officially changed its name to NAWS.

Currently, NAWS has achieved over 100 million in online transactions, and its offline store agents cover regions such as China, Southeast Asia, Australia, Japan, and Korea. In the two years since its founding, the company has designed and produced over 200 styles for globally fashion-conscious women, suitable for different occasions such as activities, socializing, and commuting.

In summary, NAWS is not just a fashion brand; its brand DNA is reflected in the pursuit of expressing a self-attitude of "pleasure in oneself" through clothing, advocating liberation from traditional social contexts, and achieving clothing freedom.